Instagram algorithm

Instagram’s algorithm undermines smaller creators

Instagram’s algorithm undermines smaller creators

For a platform that markets itself on building connections and sparking inspiration, Instagram isolates and exhausts its smallest and most vulnerable creators. 

By destroying the visibility needed to survive on the platform by demanding that users follow trends just to be seen, the platform crushes creators’ efforts to reach new audiences and share their work. Instagram’s algorithm also rewards content theft in the form of video reuploads.