BY LINDSEY MCGINNIS '18
LaCroix (pronounced “La Croy”), a Wisconsin-based brand of flavored sparkling water, has recently achieved a cult-like popularity. The national obsession is most visible on Instagram, where loyal drinkers pose in “La Croixs Over Boys” t-shirts and sit atop thrones of LaCroix boxes. According to the Wall Street Journal, LaCroix water sales more than doubled over the past two years to $225.5 million, making it the fastest growing brand of unsweetened sparkling water in the country.


