On the website for The University of Tokyo Miss & Mr. Contest 2022, the portraits of 10 contestants stare back at viewers. The five women have porcelain skin, petite frames, round doe eyes and long, dark hair. The five men have clear skin, chiseled jawlines and thick and voluminous hair. Beauty contests such as The University of Tokyo’s Miss & Mr. Contest have been a staple of universities across Japan, run and sponsored by student groups within the schools as gateways for contestants to receive jobs in broadcast media, modeling or acting, based on their appearance that leans into conventional East Asian beauty standards. However, such competitions have recently been criticized for their fixations on these beauty standards alone, removing the participant’s character and personal achievements.